rechoice aims to give farmers the tools required to build their own market resilience, taking good British food produce to customers through direct sales and business partnerships.
Farm shop sales are great, but they are inevitably constrained by location and ease of access. They're an important step in delivery good food to customers, but to really empower farmers, they need direct sales to both consumer (B2C) and business (B2B) markets.
Yes, it always feels wrong to start talking about concepts like B2C and B2B when the home-grown British food industry is at stake, but nobody can just deliver what they want to sell and expect to succeed, they have to provide what customers want to buy, meeting consumer expectations and challenging even the biggest competitors!
rechoice has been founded on decades of experience of providing and supporting B2B digital supply chain systems to a wide range of markets and companies, including the major big-4 supermarket chains.
Farming produce direct to customers. Farming resilience. Farming independence.
rechoice, make it today, and choose your new future!
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